Sanjay Gadhvi, who has directed the highly anticipated Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Bipasha Basu and Uday Chopra starrer, Dhoom 2, has once again directed Hrithik Roshan for another project. However, before all you Roshan fans get too excited, this is not for an upcoming film. No, this time it's for an advertisement.

Hrithik Roshan will be seen in the latest Sanjay directed Coca Cola ad. Hrithik, who is the brand ambassador for the company, will feature in Coke's new advertisement sporting his latest Dhoom 2 avtaar.

The company plans a 360-degree promotion exercise.

Over the past few years, Coca-Cola has maintained a strong brand association with films, such as Yaadein, Taal, and more recently the Aamir Khan hit Rang De Basanti.

"It's true last week Sanjay Gadhvi directed the latest Coco Cola ad on Hrithik Roshan. It will be treat to watch," promises Ashok Vashodia, Hrithik's secretary.