Recent media speculations about Priyanka Chopra signing a three film deal with UTV have been made official.

UTV has signed Priyanka Chopra for a three film non-exclusive deal that will span over 4 years, with a key aspect of the Partnership being her active involvement in the creative areas of the films.

The non-exclusive aspect of the deal implies that Priyanka can sign films outside the UTV banner as well, but has to do at least 3 films with UTV in a span of 4 years.

This is a landmark deal. It is a one-of-its-kind for any leading lady in Bollywood and marks a significant move by UTV to drive the corporatisation of the film business. The association with UTV firmly seals Priyanka's leadership position in the film industry.

The details of the 3-film association include that Priyanka will be involved in the creative brainstorming process of the films including the shortlisting of scripts and genres.

Announcing the deal, Mr. Ram Mirchandani, Senior VP-Creative and Projects, UTV Motion Pictures said, "We are very proud to be associated with Priyanka. She is undoubtedly the reigning star on celluloid today. Her achievements, in a relatively short span of time, are remarkable. Priyanka is today recognized as one of the most 'bankable' stars that we have. Her ability to straddle a variety of roles is reflective of her immense talent. We are very excited about this Partnership and look forward to our long-term relationship with Priyanka."

Priyanka is just as excited, "The basis of our relationship is that of mutual respect and creativity. This association presents an amazing opportunity for me to work in a challenging, creative environment with some of the best minds in the industry. I am looking forward to creating celluloid magic together!"

The deal between Priyanka and UTV further strengthens UTV's credence for pioneering the Studio Model in India. Its strategic relationships with international studios like 20th Century Fox, Walt Disney and along with Will Smith's Overbrook have already positioned it as the leader in the international film arena among South-Asian Companys as well as currently being the largest film studio in South Asia.